At Lutz, we completely depend on our
OpenVMS systems. If they were to go
down for just an hour, it would cost us at
least 500,000 euros. But the scalability,
reliability and availability of OpenVMS has
been perfect it has never let us down.
Johann Stiglbrunner, Head of OpenVMS
HP technology helps Lutz grow and adapt
to change over time
Transforming a small family business into Europes largest
home furnishings retailer requires keen business acumen
and the ability to manage change over time. Founded in
1945, Lutz began as a single store that offered articles of
Austrian craftsmanship such as rustic painted furniture.
Today, Lutz is a two billion euro enterprise that delivers
more than three thousand orders every day.
To compete successfully in the face of rapid growth and
acquisition, Lutz relies on HP OpenVMS systems, which
enable the company to flexibly adapt to new business
opportunities and address the demands of a constantly
The customer is king
The human element is the key to the companys success.
Explaining his companys philosophy, Johann
Stiglbrunner, Head of the OpenVMS Department at Lutz,
says, Customers are the axis around which our thinking
and action revolve.
That caring for the customer is evidenced everywhere in
the Lutz group of stores from spacious childrens play
areas for the stores youngest visitors to full-service theme
restaurants that make a visit to Lutz a fun and special
experience for all.
Through growth and acquisition, Lutz has developed
multiple product lines that are aligned to the needs of
various customer groups from high-quality furniture
and home decorating services to affordable carry-home
furniture and trendy accessories geared to young
Lutz markets its products under a variety of different store
names. The Lutz group of stores includes XXXLutz, for full
service, high quality furniture and home accessories;
Carryhome, for trendy home furniture and accessories
for young homemakers; Ambiente, high-end furnishings
for interior designers; Möbelix, Austrias largest discount
furniture store; and Möma, offering furniture at
While the company website has expanded the companys
reach, most customers still want to experience the Lutz
environment firsthand. And thats where the stores highly
trained staff comes in. Lutz employees undergo continuous
training, which focuses on product information and
interior planning. An OpenVMS-based information system
supports employees and enables them to meet customer
needs quickly and easily.
Lutz sales associates can instantly inform customers of
delivery time and stock availability from an inventory of
more than four hundred thousand individual, bar-coded
items available in Lutz stores and its fully automated
warehouses. To expedite its 3000 daily deliveries, the
company notifies customers using mobile telephone short
text messaging. Those not reached are contacted via
landline phone or mail.
In 2001, Lutz built a state-of-the-art logistics center from
which goods for all stores are distributed for just-in-time
delivery. This highly efficient logistics system ensures that
the company can meet its customers needs quickly and
By standardizing on and integrating OpenVMS systems,
Lutz minimizes business risk while reducing its expenses.
Stiglbrunner explains, At Lutz, we completely depend on
our OpenVMS systems. If they were to go down for just
an hour, it would cost us at least 500,000 euros. But the
scalability, reliability and availability of OpenVMS has
been perfect it has never let us down.
Adapting IT through growth and change
Just as Lutz has changed its product offerings to satisfy
the changing needs of its customers, HP has enhanced its
technology to meet the ever-growing requirements of its
One of Lutzs biggest challenges has been to manage its
information technology throughout its tremendous growth.
According to Stiglbrunner, HP has helped the company
adapt to change. The HP account team is a real partner
to Lutz and is totally committed to our success.
We run our payroll, accounting, purchasing and
inventory control systems on OpenVMS, which
delivers the scalability we need to grow our
business. Weve upgraded our hardware several
times over the past 15 years and have never
experienced any unplanned downtime.
Johann Stiglbrunner, Head of OpenVMS
Lutz has relied on OpenVMS for 15 years 15 years of
astonishing growth. We have been using OpenVMS
since 1989, when we had 200 users and eleven stores,
recounts Stiglbrunner. Today Lutz has 5,000 users and
118 stores, and in two years we expect to grow to 9,000
users. We run our payroll, accounting, purchasing and
inventory control systems on OpenVMS, which delivers
the scalability we need to grow our business. Weve
upgraded our hardware several times over the past
15 years and have never experienced any unplanned
To operate at peak efficiency, Lutz uses a sophisticated,
highly customized application developed for them by
SHD, an HP partner in Germany. This comprehensive
application runs on an InterSystems Cache database. In
the interests of economy, Lutz performs 40% of its own
programming and then provides code back to SHD to be
mainstreamed into the application.
The Lutz IT operation currently consists of HP AlphaServer
GS140 and GS80 systems, which have recently been
expanded for additional capacity. For high availability
and reliability, these systems run in an OpenVMS Cluster
using Fibre channel interconnects and HP HSG80
controllers for storage.
These powerful OpenVMS AlphaServer clusters enable
Lutz to support multiple business processes, and empower
each Lutz store to respond efficiently and effectively to all
of its customers.
Lutz strives to improve its reputation for exceptional
customer service as it continues to expand with new
stores and acquisitions. Over the past 15 years,
OpenVMS has grown to meet the needs of organizations.
Each new version of OpenVMS delivers faster
performance, enabling Lutz to reduce costs as we grow.
With our recent upgrade, we significantly increased
performance without purchasing new hardware,
Server consolidation yields significant savings
As a leading-edge company that is constantly expanding
its range and assortment of products, Lutz always focuses
on the ratio among price, quality and value. So its no
surprise that Lutz also looks for value in its IT solutions.
To maximize the return on its IT investment, Lutz is
consolidating its OpenVMS environment with two
powerful HP AlphaServer GS1280 systems.
By consolidating on our new OpenVMS AlphaServer
GS1280 systems, we will not only reduce administrative
costs, but we will also be positioned to scale up, as Lutz
adds thousands of users each year, says Stiglbrunner.
In the future, Lutz is looking to incorporate HP Integrity
servers into its IT operation. Stiglbrunner explains, We
also plan to add HP Integrity servers in a few years and
are delighted that HP has designed Integrity servers to
integrate seamlessly with AlphaServer clusters.
As it has in the past, HP solutions will help Lutz take
advantage of new opportunities and expand with agility.
With the flexibility to adapt to change and scale for
growth, Lutz has become an industry leader and is
poised for a very successful future.
We have a very close relationship with HP, adds
Stiglbrunner, and that relationship is critical to our
success as we continue to grow our business.
By consolidating on our new OpenVMS
AlphaServer GS1280 systems, we will not only
reduce administrative costs, but we will also be
positioned to scale up, as Lutz adds thousands of
users each year. We also plan to add HP Integrity
servers in a few years and are delighted that HP
has designed Integrity servers to integrate seamlessly
with AlphaServer clusters. Johann Stiglbrunner,
Head of OpenVMS Department, Lutz
Adaptive enterprise solution overview:
Meet growing demand with unprecedented speed
Manage IT through tremendous growth
Adapt OpenVMS systems to meet
the changing needs of the operation,
implementing a server consolidation
program that reduces costs and enhances
scalability for future growth
High availability, reliability and stability
Ability to scale and grow as enterprise
Cost savings through the reduction of
At a glance
Headquarters: Linz, Austria
Products/services: Employing 9600 people in 118
stores located across Europe, Lutz carries a wide variety
of home furnishings and accessories, including furniture,
textiles, curtains, baby articles, lamps, floor coverings,
oriental rugs, gifts, household goods and home
accessories. To serve diverse customer groups, Lutz
markets its products under a variety of brand name
stores, including XXXLutz, Carryhome, Ambiente,
Möbelix and Möma.
Hardware: HP AlphaServer systems in OpenVMS
Operating system: HP OpenVMS
Application: Highly customized application jointly
developed by SHD, an ISV in Germany, based on
InterSystems Cache database to run bookkeeping,
payroll, inventory control, ordering, purchasing
Storage: HP HSG80 controllers
Service: Support from HP Global Services
For more information on how working with HP can benefit you, contact your local
HP service representative or visit us at www.hp.com
© 2004 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change
without notice. The only warranties for HP products and services are set forth in the express warranty statements
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